The 2020 Retailers Guide to Holiday Planning
Retailers Need to be Entering This Unprecedented Holiday Season Not With a Fool-Proof Plan, But With a Flexible Strategic Approach That Reflects the Reality of How Their Customers Want and Need to be Served in 2020.
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Just as important as taking the right steps this holiday season is avoiding the wrong ones.
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The Show Will Go On This Year, But it Will Look Much Different.
As Boxer Mike Tyson Famously Said,
“Everyone has a plan until they get punched in the mouth”.
This year, retailers have certainly taken some major hits. The ones that will successfully navigate this turbulent time are those that have prioritized the customer experience (CX) and have made it their goal to deeply understand their customers and craft customer journeys, seamlessly blending the digital and physical, that reflect this understanding.
In This Guide We Cover:
What Makes The 2020 Season Different?
The Consumer Behavior Trends Defining The 2020 Holiday Season
The Four Planning Mistakes Smart Retailers Will Avoid This Holiday Season
Actionable Steps on How Your Brand Can Adapt To A New Holiday Reality
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