Conversational Commerce Articles

Are You Getting a 360 Degree View of Your Customer?

  What is a 360-Degree Customer View? "A 360-degree customer view often called a single customer view is an aggregation of all of the data you have on an individual customer culled from the various touch-points they have with your brand and pulled together to...

The New Normal: Building Brand Loyalty and Trust Long-Term

Even when businesses reopen fully and shoppers are able to browse the aisles once again, the need for online customer support won’t diminish. Store and call center staffing levels are likely to remain low relative to the volume of inquiries: brands will rebuild their...

Differentiate the Beauty Customer Experience To Build Lasting Loyalty

Customer Experience (CX) Is a Vital Component of Building Lasting Brand Loyalty in Competitive Online Retail Landscapes The beauty industry has been rocked by a foundational change in recent years. The internet and mobile shopping have brought new challenges and...

eTail 2020: Direct Customer Conversations Drive High Organic Revenue Growth

eTail 2020 Conference We Covered Direct Customer Conversations and Their Value in Driving High Organic Revenue Growth We attended eTail West 2020 this week and were highly impressed with the quality of the sessions.  One key theme that resonated throughout the show...