Ecommerce Articles

New Feature: FAQ Curator for Conversational AI and Post-Purchase Engagement

With Chatbots and Conversational AI leading the charge for digital innovation and customer experience, businesses are swiftly learning how they can use and apply this technology to provide their customers with a holistic customer experience regardless of channel....

Your Data Won’t Get Results Without Context

As featured in Forbes In our digital world, customer centricity, the customer experience and personalization separate the winners from the losers. So it’s not a coincidence that the companies that invest in collecting customer data thrive. The demand for personalized...

Best Practices for Setting up a Referral Marketing Program

Guest Post from our Partners at Talkable People naturally trust other people. For example, imagine your friend sends you a link to a track on Spotify, telling you, “check out Nicolas Jaar’s new track, it’s awesome!” Chances are, you click on the link and listen to...

Best Practices for Increasing Shopper Opt-In Rates

Shopper opt-ins are the secret sauce to marketing your products and services to your future and current customers. With the heavy reliance on privacy laws and legal ramifications abound, increasing shopper opt-ins is the key to business success.  The bigger the opt-in...