Retail Technology Articles

4 Planning Mistakes Retailers Must Avoid This Holiday Season | 2020

Just as Important as Taking the Right Steps This Holiday Season is Avoiding the Wrong Ones. In such a unique year, the risk of errors in judgment or poor strategic choices are amplified. An already thin margin for error for most retailers has become vanishingly small....

2019 Holiday Survival Kit: Perfect Blended Human/AI Capabilities

As shoppers increasingly rely on digital assistants such as Siri and Alexa, and as merchants use AI to deliver personalized service for routine inquiries, synchronizing the work of automated tools and live human agents is more important than ever. Even as AI-driven...

Your Data Won’t Get Results Without Context

As featured in Forbes In our digital world, customer centricity, the customer experience and personalization separate the winners from the losers. So it’s not a coincidence that the companies that invest in collecting customer data thrive. The demand for personalized...

2019 Omni-Channel Tech Journey

“Hey Google, how do I perfect an omnichannel journey?” “Sorry, I don’t know how to help with that yet.” Ok, so it’s not that easy . . . not yet, anyway. But it’s worth the effort. According to Invesp, companies that design their customer journeys with omnichannel...