Angela Hsu, SVP Marketing and Ecommerce at Lamps Plus, the United States’ largest lighting retailer, recognized a need to take action to cement their market-leading position.
Shoppers’ buying behaviors had changed, and to evolve with customers’ preferences, they needed to deliver improved customer experiences across all channels that customers used, outside of email alone. Lamps Plus selected Linc’s Customer Care Automation (CCA) platform in order to provide real-time updates and answers, to deliver convenience and accessibility that customers wanted, in order to solidify brand loyalty and maintain their leadership position.
“We see customer care automation as a vital component of being competitive and growing profitability – it’s a win for both our customers and our business because it helps us to differentiate in the market, enhance and automate our customer communications and reduce costs.” – Angela Hsu SVP Marketing and eCommerce | Lamps Plus
Download the Case Study to see how Lamps Plus used Linc’s platform, to increase opt-ins across SMS and Facebook messenger, drive user engagement and improve the overall customer experience.
Highlights:
- Opt-in rate across SMS text and Facebook Messenger at almost 30%
- Customers get more value via real-time updates
- Improved customer experience – customers get the convenience they want, Lamps Plus captures feedback
