Beauty Brands Build Lasting Loyalty With Customer Experience

How Beauty Brands Interact With Shoppers Along the Path to Purchase Into an Ongoing Customer Relationship is More Important Than Ever

Even as the beauty industry giants vie for prime market share, merchants without the online reach of Amazon or thousands of stores can still find plenty of room to compete and they can succeed by focusing on the customer experience. By creating interactions that are individualized, responsive, and transparent, beauty brands can build relationships that are more than skin deep, earning lasting customer loyalty.

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how beauty customer experience can build lasting brand loyalty


The Beauty Industry Has Been Rocked by Foundational Change in Recent Years.

The internet and mobile shopping have brought new challenges and opportunities. In our in-depth report we discuss strategies on how beauty brands can deliver customer experiences that stand out from the competition.

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How to offer consultative experiences through multiple channels.

Example: On the eCommerce site and elsewhere, beauty sellers should offer experiences that focus on solutions, not just individual products and back up such goal-based categorization with the opportunity to interact one on one and receive tailored beauty advice.

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Reflecting on shoppers’ priorities with customer-centric offerings.

True conversations flow two ways, so not only should beauty brands use one-to-one channels as a means to deliver personalized recommendations and loyalty incentives; they should also use input received through those channels to adapt merchandising and even product development to suit customers’ needs.

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How to adopt and execute a cyclical approach to drive replenishment sales.

Servicing shoppers with a complete beauty regimen means not just driving toward a singular purchase goal, but instead establishing a sustainable daily or monthly routine and prompting customers to repurchase in cadence with their needs. Timely and relevant reminders can build brand trust and encourage re-engagement, which in turn can help brands stay in tune with shoppers’ priorities.

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Making fulfillment a pillar of corporate transparency.

It may seem that small- to mid-sized beauty brands can’t compete with the vast resources of Amazon, which now touts one- and two-day shipping to the more than 100 million members of its Prime free-shipping club. By positioning fulfillment options as part of a larger commitment to transparency and even environmental sustainability, beauty firms can burnish their brand reputation while proactively communicating vital information to customers.

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Meeting high beauty standards through stellar one to one shopping experiences.

As consumers set ever-higher standards for beauty brands when it comes to relevance, authenticity, and transparency, companies that focus on the customer experience can meet and even exceed these expectations through automating cx.

Use the Best Omnichannel Conversational AI CX Platform Linc

Trusted by Leading Retailers and Brands.

Linc Omnichannel AI Automated Customer Service Platform

From Pre-Purchase to Post-Purchase Linc Omnichannel AI Automated Customer Service Solutions Help Businesses to Increase Engagement With Their Customers on the Channels They Prefer While Reducing Customer Service Support Costs.

Automated Brand Awareness

Increase and enhance your brand awareness strategies with the Linc Conversational AI Platform.

Easily customize your Google Messaging and utilize the new ad to chat functionality.

Reach your customers on the channels they prefer from one seamless and easy to integrate platform.

Consultative Buying Assistance

Convert More Sales With 24/7 Customer Assistance.

From product questions to promotion questions, your customers want real-time assistance to their critical buying questions. You’ve spent customer acquisition budgets to get them here, don’t let the unanswered question be the barrier to a successful sales conversion.

Buying Assistance

Automated Buying Assistance For Seamless Purchasing

Deliver a seamless purchase experience to allows have satisfied customers across all messaging channels.

Increase customer loyalty and ensure that your customers buy from your brand first.

Post Purchase

Automated Post-Purchase Self Service For Greater Brand Loyalty and Overall Lifetime Value

Deliver a seamless branded post-purchase experience that drives additional revenue, reduces WISMO calls, increases loyalty and delights your customers regardless of channel. From track and trace to returns, never miss a moment to provide a positive experience.

Customer Retention

Retain and Engage Your Loyal Customers

Increase customer lifetime value and turn one-time buyers into lifetime customers with Linc’s Retention Assistance.

Whether its reorder information, loyalty points, refer a friend or subscription details, Linc AI platform provides your customers with the information they need when they want it and on the channel they prefer.