Your CX Playbook: How to Build An Automation-First CX Strategy

Customer Expectations Around CX Have Been Growing Year Over Year and They Show No Signs of Slowing Down

Customers expect responses to their inquiries in real time on the channel of their choice. They expect end-to-end order tracking and a fully automated return process. They expect brands to be responsive, intuitive, personalized and unobtrusive in their communications. CX automation, with its always-on ability to leverage customer data and past behavior to create seamless cross-channel interactions delivers on these expectations.

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How to build an automation first strategy Linc Global


In This Playbook We Unpack How and Why You Should Be Focused on Developing an Automation-First CX Strategy Within Your Organization

We will be going in depth into topics like:

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What is CX and CX Automation?

In the Playbook We Break Down What Customer Experience (CX) Means and the Advantages Automation Brings to Retailers Who Want to Scale Their Customer Engagement Channels.

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Why the Need for Retailers and Brands to Go Automation-First

Brands may dabble with on-site webchat or post-purchase order tracking, but stop short of committing to fully embracing automation as the foundation of their customer engagement, which means that they’re missing out on the myriad competitive benefits that come from building a forward-thinking automation-first strategy instead of settling for a sub-optimal piecemeal approach.

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How To Scope An Automation-First CX Strategy

Developing a winning automation-first CX strategy might sound daunting, but the process doesn’t have to be if you approach it with an intelligent and open mind. To ensure that you’re setting your organization up for success, you need to keep several best practices in mind.

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Creating the CX Mindset - Building in Flexibility

Outstanding CX doesn’t happen by luck or accident or by simply proclaiming your customer obsession to the world. It requires an ongoing commitment to deeply understanding your customers and to thoughtfully and meticulously create an entire journey’s worth of interactions that are tailored to their individual needs.

Use the Best Omnichannel Conversational AI CX Platform Linc

Trusted by Leading Retailers and Brands.

Linc Omnichannel AI Automated Customer Service Platform

From Pre-Purchase to Post-Purchase Linc Omnichannel AI Automated Customer Service Solutions Help Businesses to Increase Engagement With Their Customers on the Channels They Prefer While Reducing Customer Service Support Costs.

Automated Brand Awareness

Increase and enhance your brand awareness strategies with the Linc Conversational AI Platform.

Easily customize your Google Messaging and utilize the new ad to chat functionality.

Reach your customers on the channels they prefer from one seamless and easy to integrate platform.

Consultative Buying Assistance

Convert More Sales With 24/7 Customer Assistance.

From product questions to promotion questions, your customers want real-time assistance to their critical buying questions. You’ve spent customer acquisition budgets to get them here, don’t let the unanswered question be the barrier to a successful sales conversion.

Buying Assistance

Automated Buying Assistance For Seamless Purchasing

Deliver a seamless purchase experience to allows have satisfied customers across all messaging channels.

Increase customer loyalty and ensure that your customers buy from your brand first.

Post Purchase

Automated Post-Purchase Self Service For Greater Brand Loyalty and Overall Lifetime Value

Deliver a seamless branded post-purchase experience that drives additional revenue, reduces WISMO calls, increases loyalty and delights your customers regardless of channel. From track and trace to returns, never miss a moment to provide a positive experience.

Customer Retention

Retain and Engage Your Loyal Customers

Increase customer lifetime value and turn one-time buyers into lifetime customers with Linc’s Retention Assistance.

Whether its reorder information, loyalty points, refer a friend or subscription details, Linc AI platform provides your customers with the information they need when they want it and on the channel they prefer.