Personalization Strategies That Create Seamless Customer Experiences

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Etail 2021 Virtual Summit & Expo For Ecommerce & Omnichannel Innovators

Panel Discussion:

“Implementing Personalization Strategies That Create Seamless Customer Experiences”

Personalization is essential to connecting you with your customers to develop the kinds of relationships that drive brand loyalty.

Coming out of a year like 2020 where all the rules have changed overnight and all digital plans were tossed out the window, it is absolutely vital in 2021 to have the right priorities and road-map in place to create a truly best in class cross channel experience for your customers.

In today’s panel we will be learning from world class industry leaders in customer experience automation, digital marketing, e-commerce strategy, consumer trends on what the next steps should be for retailers and brands to deliver a seamless personalized customer experience at scale in 2021.

 

Our Guest Speakers:


 

fang-cheng-ceo-founder-linc-global

Fang Cheng CEO, Co-Founder | Linc Global

Fang Cheng | CEO, Co-Founder | Linc Global

Linc is the only CX Automation platform built for modern enterprise retailers and disruptor brands, to rapidly solve complex, high fidelity, eCommerce use cases through built-in Digital Workers, offloading 85% + of the Customer Experience across all communication channels. Fang previously co-founded Touchco, served as COO, and led the business to be acquired by Amazon. Prior to that, Fang had multiple years of experience as a hedge fund manager focusing on algorithmic trading.

 

 

Swati Bothra | Senior Director of Digital Marketing | BJ's Wholesale Club

Swati Bothra, Senior Director of Digital Marketing | BJ’s Wholesale Club

Swati Bothra | Senior Director of Digital Marketing | BJ’s Wholesale Club

Experienced Digital Marketing Executive with 12+ years of marketing experience and a strong background in delivering profitable business growth. A leader with an ability to quickly assess a company’s situation, articulate a clear strategy, and lead teams on agile execution. Skilled in Digital Strategy and Analytics, In-Depth experience across all Acquisition and Retention marketing channels including Display, Search, Paid Social, Affiliate, and Email. Expertise in managing complex media programs, media mix optimization, and delivering healthy and sustainable database growth via CRM/loyalty tactics. Strong business background with an MBA from a top business school in Asia.

 

 

Haley Nemann | Senior Manager, Shopper Insights & Experience | VF Corporation

Haley Nemann, Senior Manager, Shopper Insights & Experience | VF Corporation

Haley Nemann | Senior Manager, Shopper Insights & Experience | VF Corporation

Digital Insights for VF Corporation. Haley specializes in building growth opportunities through the use of insights, trends and starting conversations around consumer problems to solve. Haley is currently working across VF Corporations portfolio of 25+ leading brands which includes brands like The NorthFace, Vans, Timberland and Dickies.

 

 

 

 

 

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