Retailers Guide: Creating a 360 Degree Customer View
Sorting Out the Myth vs. Reality in Creating a 360 Degree Customer View
Depending on who you listen to, the concept of a 360-degree customer view is either the solution to every retailer’s problems or an unrealistic fantasy. Like with many things, the truth lies somewhere in between.
A perfect 360-degree view without any blindspots might be the unattainable holy grail, but the work you put in to unify, aggregate and analyze customer data and the ways that you action this data with personalization and automation creates the kind of CX that delights customers, reduces costs and drives revenue, which is a big win no matter what angle you look at it from.
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The Evolution of the Customer Journey Demands a 360-Degree Customer View
Incomplete, inaccurate or disorganized customer data leads to poor customer experience, dismal CSAT scores, mis-allocated marketing budgets, high customer churn, low e-commerce conversions and a host of other ills. Is it any wonder then, that building a complete, actionable picture of each customer has become an obsession among customer-obsessed brands?
In the 360 Customer View Guide We Discuss:
The Myth vs. Reality of a 360 Degree Customer View
There is a ton of mis-information on building and developing a 360 degree CX view. In this guide we separate the fact from fiction.
What is a 360 Degree Customer View?
Learn the holisitic definition of a true 360 degree customer view and how to apply it to your customer journey.
What are the benefits of a 360-degree customer view?
Data for data’s sake isn’t valuable. Learn the advantages of a 360-degree customer view.
How to Build a 360 Degree Customer View
We cover how to get started on building your own customized 360 degree customer view