Retailers Guide to Creating a 360 Degree Customer View

In this Comprehensive Retailers Guide We Sort Out the Myth vs. Reality in Creating a 360 Degree Customer View

Depending on who you listen to, the concept of a 360-degree customer view is either the solution to every retailer’s problems or an unrealistic fantasy. Like with many things, the truth lies somewhere in between. A perfect 360-degree view without any blindspots might be the unattainable holy grail, but the work you put in to unify, aggregate and analyze customer data and the ways that you action this data with personalization and automation creates the kind of CX that delights customers, reduces costs and drives revenue, which is a big win no matter what angle you look at it from.

retailers guide to creating 360 degree customer view

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The Evolution of the Customer Journey Demands a 360-Degree Customer View

Incomplete, inaccurate or disorganized customer data leads to poor customer experience, dismal CSAT scores, mis-allocated marketing budgets, high customer churn, low e-commerce conversions and a host of other ills. Is it any wonder then, that building a complete, actionable picture of each customer has become an obsession among customer-obsessed brands?

In the 360 Customer View Guide We Discuss:


The Myth vs. Reality of a 360 Degree Customer View

There is a ton of mis-information on building and developing a 360 degree CX view. In this guide we separate the fact from fiction.


What is a 360 Degree Customer View?

Learn the holisitic definition of a true 360 degree customer view and how to apply it to your customer journey.


What are the benefits of a 360-degree customer view?

Data for data’s sake isn’t valuable. Learn the advantages of a 360-degree customer view.


How to Build a 360 Degree Customer View

We cover how to get started on building your own customized 360 degree customer view

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From Pre-Purchase to Post-Purchase Linc Omnichannel AI Automated Customer Service Solutions Help Businesses to Increase Engagement With Their Customers on the Channels They Prefer While Reducing Customer Service Support Costs.

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From product questions to promotion questions, your customers want real-time assistance to their critical buying questions. You’ve spent customer acquisition budgets to get them here, don’t let the unanswered question be the barrier to a successful sales conversion.

Buying Assistance

Automated Buying Assistance For Seamless Purchasing

Deliver a seamless purchase experience to allows have satisfied customers across all messaging channels.

Increase customer loyalty and ensure that your customers buy from your brand first.

Post Purchase

Automated Post-Purchase Self Service For Greater Brand Loyalty and Overall Lifetime Value

Deliver a seamless branded post-purchase experience that drives additional revenue, reduces WISMO calls, increases loyalty and delights your customers regardless of channel. From track and trace to returns, never miss a moment to provide a positive experience.

Customer Retention

Retain and Engage Your Loyal Customers

Increase customer lifetime value and turn one-time buyers into lifetime customers with Linc’s Retention Assistance.

Whether its reorder information, loyalty points, refer a friend or subscription details, Linc AI platform provides your customers with the information they need when they want it and on the channel they prefer.